Marketing Manager, Spirits—Serengeti Breweries Limited (SBL)
Location: Dar es Salaam, Tanzania
Company: Serengeti Breweries Limited (SBL), a subsidiary of East African Breweries Limited (EABL) and part of Diageo Africa
Industry: Beverage (Beer and Spirits)
About Serengeti Breweries Limited (SBL):
Serengeti Breweries Limited (SBL) is a fully integrated beverage business operating exclusively in Tanzania. As the second-largest beer company in the country, SBL holds a significant market share and is renowned for its flagship brands, including Serengeti Premium Lager and Serengeti Lite. The company also distributes several globally recognized Diageo spirit brands, such as Johnnie Walker®, Smirnoff Vodka®, Gordon’s Gin, and Bailey’s Irish Cream.
SBL operates three breweries located in Dar es Salaam, Mwanza, and Moshi, with its headquarters in Dar es Salaam. The company’s commitment to quality and innovation has positioned it as a leader in the Tanzanian beverage industry.
Position Summary:
The marketing manager, spirits role is pivotal in developing and executing both short- and long-term strategies for SBL’s spirits portfolio. The incumbent will work closely with the sales, customer marketing, finance, and supply chain teams to drive volume growth and increase the net sales value (NSV) contribution to SBL and EABL.
Key Responsibilities:
- Lead the development and execution of the SBL spirits strategy across the Tanzanian market, focusing on both off-premise and on-premise trade channels.
- Collaborate with cross-functional teams to ensure alignment and effective implementation of marketing initiatives.
- Manage the profit & loss (P&L) for the spirits portfolio, overseeing budgets and ensuring optimal return on investment.
- Monitor market trends and competitor activities to identify opportunities for growth and innovation.
- Build and nurture a strong spirits culture within SBL, fostering brand loyalty and customer engagement.
Qualifications and Experience:
- Bachelor’s degree in marketing, business administration, or a related field.
- Minimum of 5 years’ experience in marketing roles, preferably within the Fast-Moving Consumer Goods (FMCG) sector.
- Proven track record in developing and executing successful marketing strategies.
- Strong analytical skills and the ability to interpret market data to inform decision-making.
- Excellent communication and leadership skills.
Application Process:
Interested candidates should submit their applications, including a cover letter and detailed CV, to https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Dar-es-Salaam/Marketing-Manager—Tequila—Rum_JR1113288?clientRequestID=77ff130e6c3d4722aa85756ac1fd3b26. Please ensure that your application clearly outlines your suitability for the role based on the qualifications and experience listed above.
For more information about Serengeti Breweries Limited and its work, visit the SBL official website.
Note: This job posting is based on information available as of May 2025. Applicants are encouraged to verify details and deadlines directly with Serengeti Breweries Limited.
